jlanedesign.com

blindsgalore email campaigns

more info

The html email campaigns at blindsgalore have been completely redesigned using best practices and email campaign standards to reach the most number of contacts possible. The robust email marketing program sends out blast emails, list-segmented emails, life-cycle campaigns, transactional emails and more. The distribution list is 100% in-house contacts consisting of people who have bought goods, requested free samples or signed up through the web site.

Click through and conversion rates have increase dramatically through the implmentation of the new email design in all areas of email. However, the life-cycle campagins have generated tremendous amounts of clicks and open rates. This leads to some of the best ROI for any avenue in the marketing deartment and opt outs are below the industry average.

project:
type:
retail, e-commerce
role:
creative director
  • email: swatch order follow-up
  • email: product refresher
  • email: customer service
  • email: inspirational
  • email: purchase follow-up