Print campaigns have been an integral part of everyone good marketer's plan of action for many years, however prior to my work reviving a new series of direct mail postcards, blindsgalore had stopped print and neglected this important segment.

Using post-backs and unique coupon codes, we have tracked the performance of the new direct mail postcards and they have more than paid for their cost, in some cases offering a 2x return. Since the success of the DM, additional opportunities have been actualized in magazine display ads, viral print campaigns and additional direct customer communications.