New client Gravity SEO
The year has just started and we’re busy as usual. We’ve started design work for an emerging consulting company in San Diego called Gravity SEO. They provide Search Engine Optimization, guidelines, advice and management to clients in the US and abroad.
They have a concentration of clients in San Diego as well as Iceland, so the new designs for their company will meet a range of different audiences. We are contracted to work on corporate branding as well as web design and development for the company.
Take a look at the beginnings of logo development. At this stage I have designed about 20-30 versions of logos, presented about 4 or 5 to the client, and they have narrowed them down to these 2 front runners to start developing in greater detail.
The circle/spheres were supposed to have a dual representation. One as planets and moons all gravitating around each other, and two as web users getting pulled into your site. We know large, dense planets have a greater gravitational pull and can have moons in their orbit. Similarly a large foot print on the web helps sites gain more traction in S.E.O. and will bring in more people. The original idea for Gravity SEO’s logo played off both these ideas.
Well we have moved about 4 rounds deep into development since these original roughs and the dual meaning may become less apparent in the final versions. The team at Gravity SEO is ‘gravitating’ towards #2 and the designs are getting more detailed as they want actual planets for the heavily bodies. They want the logo to be bright and eye catching. The colorful and vibrant appearance is of greater focus for them then a dual representation of meaning. I definitely understand where they are coming from and while it seems like the slippery slope towards ‘make the logo bigger’ I think it falls outside of that marketing pitfall. The planets looks bright and colorful and will work in a multitude of situations including both black and white backgrounds.
Look for more posts on the progress of the project here in our news section as well as updates to our projects and clients pages once the project wraps up.